Jun 26, 2026

Vinal Desai Burbeck

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Celebrating Client Success: Expressen’s Platform Modernization Journey

At AdvantageCS, we believe that true platform modernization enables publishers to grow, adapt, and compete in a rapidly evolving subscription economy. That’s why we’re proud to celebrate a recent milestone with Expressen, part of Bonnier News: the successful upgrade of their Advantage subscription platform supporting their magazine business.

This project marks an important step in Expressen’s modernization journey. By moving to a current version of the Advantage platform and aligning with today's infrastructure best practices, Expressen has strengthened the foundation needed to support operational efficiency, future innovation, and scalability.

Building for What’s Next

Across the publishing landscape, organizations are rethinking how their subscription platforms support the full customer lifecycle. Comprehensive, resilient systems are no longer optional; they are critical to staying competitive and responding quickly to changing market dynamics.

With this upgrade, Expressen is well-positioned to capitalize on continued innovation within the Advantage platform, including enhancements in automation, scalability, and data-driven decision-making. These capabilities empower teams to focus less on system maintenance and more on delivering value to their customers.

Partnership at the Core

While the technical upgrade is significant, the true success of this project lies in the strength of the partnership behind it. Delivering a seamless upgrade while maintaining day-to-day business continuity required careful planning, rigorous testing, and close collaboration between the Bonnier and AdvantageCS teams.

As Camilla Ulfvin Lagersson, Product Manager at Bonnier Publications, shared: “We are very pleased with the strong partnership we have built with AdvantageCS over the past 10 years. The upgrade project is a great example of how we have truly worked together every step of the way. Reaching this point is another important milestone on our journey toward a future-proof subscription platform for our business.”

This long-term relationship reflects a shared commitment to reliability, transparency, and continuous improvement — core values that guide all of our work with clients.

A Foundation for Ongoing Innovation

Projects like this empower organizations to evolve more quickly, respond to new opportunities, and continue delivering exceptional subscriber experiences. For AdvantageCS, Expressen's success highlights our broader mission: to help publishers and subscription businesses operate with confidence on a modern, fully integrated platform that supports the entire customer journey. From core subscription management to paywall, ecommerce, and analytics, we are committed to providing both the technology and partnership needed to thrive in an increasingly complex landscape.

Congratulations to the Bonnier and AdvantageCS teams who contributed to this major achievement. We’re delighted that the project was completed successfully, and we’re grateful to everyone involved. Their extensive preparation, testing, and teamwork helped make this milestone possible.

We’re excited to see Expressen’s evolution, and we look forward to supporting their next chapter.

“I have known and partnered with the staff of AdvantageCS since 2015, when we began laying the groundwork that led to the 2017 launch of a new business operating software system and deployment of their Cider web platform for eCommerce. They are people of integrity and deliver what they say they will deliver, and do it at--and at times, under—budget. They invested significantly in an ONIX integration project that has enabled us to have gold star data feeds to major accounts, and the strong subscription management capabilities of Advantage have enabled us to significantly grow our direct-to-consumer sales.”

Jeff Crosby

President & CEO

ECPA

(To the team upon going live on the final wave of their multi-phase migration to Advantage) “It was a wonderful launch. I would like to express our gratitude to you for the fantastic (double) launch of Advantage and the data warehouse at Mediahuis Nederland. Projects of this size and complexity are rare. But it was a great ride. Your commitment serves as an example to others. People often worked late into the night. There were teams in Portugal, America, Belgium and the Netherlands. Many bumps, and sometimes mountains, had to be overcome, and all this at a distance due to COVID-19 measures. But you all succeeded. From now on it all really starts with Advantage!”

Xavier van Leeuwe

CEO of Digital Marketplaces

Mediahuis Nederland

I have worked with other vendors implementing systems who didn't seem to care about the job or the quality of their work. I have learned that the most important thing about any vendor is their people. In my 17+ years of using Advantage and working with AdvantageCS, I am still impressed with the dedication and integrity of the people there. The quality of their work is important to them and I can trust them to work with me until I am fully satisfied.

Mark Fung-a-fat

Former Director of Business Systems

Massachusetts Medical Society

"Your staff are people who act with integrity. From veteran employees to the more recent hires, I’m very pleased with AdvantageCS as an organization.”

Tricia Koning

Former Director of Information Technology

“We are extremely pleased to now have Advantage running in three countries---Denmark, Sweden and Finland. Having Advantage as the single subscription system provides the efficiencies, cost reductions, and superior capabilities we need to move forward. The people at AdvantageCS are real professionals.”

Svend Erik Hansen

Former IT Director, Business Solutions

Aller Media

My favorite thing is AdvantageCS as a company; there are so many dedicated people.

Klas Persson

Former Head of Marketing Systems, Business Technology

Egmont

I like how information stays if I have to move from subscriptions, for example, to something else---it's great not to have to look up the customer information again. And I like the flow of the tables; they flow from one to the next very well.

Denise Spickler

Senior Customer Service Rep

Wolters Kluwer Health

“With Advantage, ACS offers a customer relationship management solution that excels in managing subscriptions, mail order, and digital access. From my perspective, it has no equivalent in France and Europe. Another plus is the active user group of 50+ global clients who add enhancements to the software and with whom we can network.”

Emmanuel Chevalier

Director, Customer Relationship Information Systems

Bayard

My favorite thing is the support of BPA audit requirements. I don't have to worry about it; it's always there and it works.

Randy Yi

Business Manager

American Association for the Advancement of Science

"The system works smoothly and in accordance with our expectations."

Carsten Weber

CEO

"We have a fabulous relationship with ACS. They give us a chance to contribute and shape the product, which is unique in the vendor world."

Suzanne Earley

Managing Director, Back Office Solutions

The Agora Companies

I love all the different ways I can do promotions. Advantage offers so many possibilities!

Kirsten Wandall Ohlsen

Marketing Automation Manager

Aller Leisure A/S

"Bayard has found with AdvantageCS a reliable long-term partner---something that was considered risky by many other French publishers when it was selected 15+ years ago, being the first in the French and continental market."

Hubert Chicou

Chairman of the Supervisory Board

Bayard

I have so many favorite things but I guess the top one would have to be the AdvantageCS staff. I've been working with them for quite a few years and everyone has always been friendly and helpful.

Joe Wixted

Director | Fulfillment Systems

American Medical Association

My favorite thing is the reporting. I like the flexibility and the fact that I can modify my own stuff.

Paul Aviles

Operations Director

My favorite thing is the help section---it's great! And also, the tremendous flexibility of the system.

Terri Cannon

Client Services Manager

Informa

Advantage supports large parts of our business and we can almost always find a way to use it to do what we want to do. Through our user experience, and in talking to other Advantage clients, I am amazed by the multitude of ways that different people use different system modules and components.

Dominic Toasland

Subscription Management Platform Architect

CDS Global

“Our business is built on Advantage---it is the heart of all our transactions. I have always had great experiences with ACS staff, and Advantage continues to get better and better.” (Comment explaining his reasons for giving ACS staff and services an “Excellent" rating.)

Getty Sarno

Chief Enterprise Architect

The Agora Companies

We are working together as an organization to better the product of Advantage so we can effectively be better together in the marketplace. A stronger Advantage is a stronger us as we go forward.

Terry Rowinski

President

CDS Global (US)

Celebrating Client Success: Expressen’s Platform Modernization Journey

Building for What’s Next

Partnership at the Core

A Foundation for Ongoing Innovation

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